Hertz Agency
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Suzana Pimenta

We are pleased to present the visual identity developed for Suzana Pimenta, a brand that embodies professionalism, clarity, and a strong presence. The new identity conveys her core values with elegance and precision, reinforcing a sophisticated and trustworthy positioning aligned with the best practices of contemporary design.

The Suzana Pimenta logo is the main element of the visual identity. Its balanced composition was carefully designed to ensure legibility, impact, and immediate brand recognition. Consistent use of the logo is essential to maintain the integrity of the identity and clearly communicate who we are and what we stand for.

Logo Structure

The ideal application takes place over the brand’s institutional dark background, which creates a striking and sophisticated contrast. Even so, the secondary colors offer versatility for different contexts while always maintaining visual harmony. In cases where color is not feasible or contrast is compromised, the brand provides black or white versions that ensure adaptability without losing strength or elegance.

Thank you!

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