Last updated: 10 September 2026
Hertz Agency Data Connector is the internal application that Hertz Agency uses to read advertising and analytics data from the Google accounts our clients have given us access to. It exists so that our own team can produce campaign performance reports without exporting spreadsheets from each platform by hand.
It is not a product. It is not sold, published or distributed. It runs on Hertz Agency workstations and is used only by our own staff.
What the application does
- Reads campaign, ad group, ad and keyword performance metrics from the Google Ads accounts linked to our manager account.
- Reads audience, traffic and conversion reports from the Google Analytics 4 properties we administer for our clients.
- Reads the configuration of Google Tag Manager containers, meaning tags, triggers and variables, so that we can audit whether measurement is correctly implemented.
- Presents that data to a Hertz Agency analyst, who uses it to write internal and client-facing performance reports.
What the application does not do
- It does not create, edit, pause or delete campaigns, budgets, ads, audiences or conversion actions.
- It does not create, edit, publish or delete Google Tag Manager tags, triggers, variables or container versions.
- It does not change any Google Analytics configuration.
- It has no public interface, no sign-up and no users outside Hertz Agency.
Google API scopes requested
- Google Ads API, scope https://www.googleapis.com/auth/adwords
- Google Analytics Data API, read only, scope https://www.googleapis.com/auth/analytics.readonly
- Google Tag Manager API, read only, scope https://www.googleapis.com/auth/tagmanager.readonly
Who uses it
Only authenticated members of the Hertz Agency team, signing in with accounts on our own hertz.digital domain. Access is limited to the advertiser accounts, Analytics properties and Tag Manager containers that the account owner has explicitly granted to us.
How Google user data is handled
Hertz Agency Data Connector’s use and transfer of information received from Google APIs adheres to the <a href=”https://developers.google.com/terms/api-services-user-data-policy” rel=”nofollow”>Google API Services User Data Policy</a>, including the Limited Use requirements.
Report data retrieved through the Google APIs is used solely to produce marketing performance analysis for the account owner it belongs to. It is not sold, transferred to third parties, used for advertising, or used to build any profile or derived product. Credentials are stored locally on the workstation running the application and are never shared or embedded in distributed software.
Who operates it
Hertz Agency is the brand under which two companies operate: Aureon Group BV, Nachtegaallaan 38 bus 4, 1731 Zellik, Belgium, enterprise number 1019.894.622, and Hertz Films e Marketing Ltda, Rua Guaicuí 26, Sala 1002, Belo Horizonte, Brazil, CNPJ 37.422.871/0001-03. Our website is hertz.digital.
Contact and policies
Questions about this application: mkt@hertz.digital