{"id":4695,"date":"2025-09-19T12:01:01","date_gmt":"2025-09-19T12:01:01","guid":{"rendered":"https:\/\/hertz.digital\/blog\/"},"modified":"2026-07-16T15:24:51","modified_gmt":"2026-07-16T15:24:51","slug":"blog","status":"publish","type":"page","link":"https:\/\/hertz.digital\/fr\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_94be0cb5 secSuccesCaseShine_1 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row us_custom_a61e2493 via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_33b9ee00 hertz-component_badge\"><div class=\"wpb_wrapper\"><p>Blog<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_ff7e60d2 devTblog has_text_color\"><div class=\"wpb_wrapper\"><h1>Des id\u00e9es qui transforment les entreprises num\u00e9riques.<\/h1>\n<\/div><\/div><div class=\"wpb_text_column us_custom_2e860bf4 has_text_color\"><div class=\"wpb_wrapper\"><p>Branding, technologie et design dans le contenu pour inspirer et g\u00e9n\u00e9rer des r\u00e9sultats.<\/p>\n<\/div><\/div><div class=\"w-separator us_custom_811d5da9 size_custom\" style=\"height:0\"><\/div><div class=\"w-grid us_post_list apply_url_params type_grid layout_3634 cols_1 preload_style_spinner overflow_hidden\" id=\"us_post_list_v1a6\" style=\"--columns:1;--gap:1.5rem;\"><style>.layout_3634 .w-grid-item-h{background:var(--color-content-bg);color:var(--color-content-text);border-radius:1rem;box-shadow:0 0.03rem 0.06rem rgba(0,0,0,0.1),0 0.1rem 0.3rem rgba(0,0,0,0.1);transition-duration:0.3s}.no-touch .layout_3634 .w-grid-item-h:hover{box-shadow:0 0.12rem 0.24rem rgba(0,0,0,0.1),0 0.4rem 1.2rem rgba(0,0,0,0.15);z-index:4}@media(max-width:799px){.layout_3634 .usg_post_image_1{display:none!important}}@media(max-width:799px){.layout_3634 .usg_hwrapper_1{display:none!important}}@media(min-width:802px){.layout_3634 .usg_vwrapper_2{display:none!important}}.layout_3634 .usg_post_image_1{width:667px!important;max-width:667px!important;max-height:667px!important;border-radius:2rem!important}.layout_3634 .usg_post_title_1{color:var(--color-content-primary)!important;font-size:3.2rem!important;font-family:var(--h1-font-family)!important}.layout_3634 .usg_vwrapper_1{padding:4% 6% 4% 6%!important}.layout_3634 .usg_hwrapper_2{margin-bottom:2rem!important}.layout_3634 .usg_post_content_1{color:var(--color-footer-heading)!important}.layout_3634 .usg_post_taxonomy_1{color:var(--color-content-primary)!important}.layout_3634 .usg_btn_1{margin-top:auto!important;margin-bottom:0!important}.layout_3634 .usg_post_date_1{color:var(--color-header-middle-bg)!important;text-align:left!important}.layout_3634 .usg_post_image_2{width:667px!important;max-width:667px!important;max-height:667px!important;border-radius:2rem!important}.layout_3634 .usg_post_title_2{color:var(--color-content-primary)!important;font-size:3.2rem!important;font-family:var(--h1-font-family)!important}.layout_3634 .usg_hwrapper_3{margin-bottom:2rem!important}.layout_3634 .usg_post_date_2{color:var(--color-header-middle-bg)!important;text-align:left!important}.layout_3634 .usg_post_taxonomy_2{color:var(--color-content-primary)!important}.layout_3634 .usg_btn_2{margin-top:auto!important;margin-bottom:0!important}.layout_3634 .usg_vwrapper_3{padding-left:1.5rem!important;padding-right:1.5rem!important}@media (min-width:1101px) and (max-width:1380px){.layout_3634 .usg_vwrapper_1{padding:4% 6% 4% 6%!important}}@media (min-width:601px) and (max-width:1100px){.layout_3634 .usg_vwrapper_1{padding:4% 6% 4% 6%!important}}@media (max-width:600px){.layout_3634 .usg_vwrapper_1{padding:1.5rem!important}}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-5726 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-tecnologia\" data-id=\"5726\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_left valign_middle\"><div class=\"w-vwrapper usg_vwrapper_1 align_left valign_middle\"><h2 class=\"w-post-elm post_title usg_post_title_2 has_text_color color_link_inherit\"><a href=\"https:\/\/hertz.digital\/fr\/blog-post\/the-main-digital-marketing-strategies-in-2026\/\">Les principales strat\u00e9gies de marketing digital en 2026<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1 has_text_color\">Quelles sont les meilleures strat\u00e9gies de marketing digital en 2026 ? En 2026, le marketing digital franchit un nouveau cap avec la convergence entre intelligence artificielle, personnalisation extr\u00eame et exp\u00e9riences&hellip;<\/div><div class=\"w-hwrapper usg_hwrapper_2 align_left valign_middle wrap\"><time class=\"w-post-elm post_date usg_post_date_1 has_text_color entry-date published\" datetime=\"29 mai 2026\">29 mai 2026<\/time><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 has_text_color style_simple color_link_inherit\"><a class=\"term-46 term-marketing\" href=\"https:\/\/hertz.digital\/blog-post\/category\/marketing\/\">Marketing<\/a><b>, <\/b><a class=\"term-32 term-tecnologia\" href=\"https:\/\/hertz.digital\/blog-post\/category\/tecnologia\/\">tecnologia<\/a><\/div><\/div><a class=\"w-btn us-btn-style_1 usg_btn_1\" href=\"https:\/\/hertz.digital\/fr\/blog-post\/the-main-digital-marketing-strategies-in-2026\/\"><span class=\"w-btn-label\">En savoir plus<\/span><\/a><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width has_height stretched\"><a href=\"https:\/\/hertz.digital\/fr\/blog-post\/the-main-digital-marketing-strategies-in-2026\/\" aria-label=\"Les principales strat\u00e9gies de marketing digital en 2026\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/hertz.digital\/wp-content\/uploads\/2026\/04\/02_Capa_Blog.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Estrat\u00e9gias Marketing Digital para 2026\" srcset=\"https:\/\/hertz.digital\/wp-content\/uploads\/2026\/04\/02_Capa_Blog.png 1536w, https:\/\/hertz.digital\/wp-content\/uploads\/2026\/04\/02_Capa_Blog-300x200.png 300w, https:\/\/hertz.digital\/wp-content\/uploads\/2026\/04\/02_Capa_Blog-1024x683.png 1024w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" title=\"Estrat\u00e9gias Marketing Digital para 2026\" \/><\/a><\/div><\/div><div class=\"w-vwrapper usg_vwrapper_2\"><div class=\"w-post-elm post_image usg_post_image_2 has_width has_height stretched\"><a href=\"https:\/\/hertz.digital\/fr\/blog-post\/the-main-digital-marketing-strategies-in-2026\/\" aria-label=\"Les principales strat\u00e9gies de marketing digital en 2026\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/hertz.digital\/wp-content\/uploads\/2026\/04\/02_Capa_Blog.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Estrat\u00e9gias Marketing Digital para 2026\" srcset=\"https:\/\/hertz.digital\/wp-content\/uploads\/2026\/04\/02_Capa_Blog.png 1536w, https:\/\/hertz.digital\/wp-content\/uploads\/2026\/04\/02_Capa_Blog-300x200.png 300w, https:\/\/hertz.digital\/wp-content\/uploads\/2026\/04\/02_Capa_Blog-1024x683.png 1024w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" title=\"Estrat\u00e9gias Marketing Digital para 2026\" \/><\/a><\/div><div class=\"w-vwrapper usg_vwrapper_3\"><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color color_link_inherit\"><a href=\"https:\/\/hertz.digital\/fr\/blog-post\/the-main-digital-marketing-strategies-in-2026\/\">Les principales strat\u00e9gies de marketing digital en 2026<\/a><\/h2><div class=\"w-hwrapper usg_hwrapper_3 align_left valign_middle wrap\"><time class=\"w-post-elm post_date usg_post_date_2 has_text_color entry-date published\" datetime=\"29 mai 2026\">29 mai 2026<\/time><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_2 has_text_color style_simple color_link_inherit\"><a class=\"term-46 term-marketing\" href=\"https:\/\/hertz.digital\/blog-post\/category\/marketing\/\">Marketing<\/a><b>, <\/b><a class=\"term-32 term-tecnologia\" href=\"https:\/\/hertz.digital\/blog-post\/category\/tecnologia\/\">tecnologia<\/a><\/div><\/div><a class=\"w-btn us-btn-style_1 usg_btn_2\" href=\"https:\/\/hertz.digital\/fr\/blog-post\/the-main-digital-marketing-strategies-in-2026\/\"><span class=\"w-btn-label\">En savoir plus<\/span><\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"g-preloader type_1\"><div><\/div><\/div><div class=\"w-grid-list-json hidden\" onclick='return 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plus&quot;,&quot;pagination_btn_size&quot;:&quot;&quot;,&quot;pagination_btn_style&quot;:&quot;1&quot;,&quot;pagination_btn_fullwidth&quot;:0,&quot;items_layout&quot;:&quot;3634&quot;,&quot;type&quot;:&quot;grid&quot;,&quot;items_valign&quot;:0,&quot;ignore_items_size&quot;:0,&quot;columns&quot;:&quot;1&quot;,&quot;items_gap&quot;:&quot;1.5rem&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;items_preload_style&quot;:&quot;spinner&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;img_aspect_ratio&quot;:&quot;&quot;,&quot;title_size&quot;:&quot;&quot;,&quot;item_aspect_ratio&quot;:&quot;&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;popup_page_template&quot;:&quot;0&quot;,&quot;popup_width&quot;:&quot;&quot;,&quot;popup_arrows&quot;:1,&quot;breakpoint_1_width&quot;:&quot;1381px&quot;,&quot;breakpoint_1_cols&quot;:&quot;3&quot;,&quot;breakpoint_1_quantity&quot;:&quot;&quot;,&quot;breakpoint_1_gap&quot;:&quot;&quot;,&quot;breakpoint_2_width&quot;:&quot;1101px&quot;,&quot;breakpoint_2_cols&quot;:&quot;2&quot;,&quot;breakpoint_2_quantity&quot;:&quot;&quot;,&quot;breakpoint_2_gap&quot;:&quot;&quot;,&quot;breakpoint_3_width&quot;:&quot;601px&quot;,&quot;breakpoint_3_cols&quot;:&quot;1&quot;,&quot;breakpoint_3_quantity&quot;:&quot;&quot;,&quot;breakpoint_3_gap&quot;:&quot;&quot;,&quot;conditions_operator&quot;:&quot;always&quot;,&quot;conditions&quot;:[],&quot;css&quot;:null,&quot;el_class&quot;:&quot;&quot;,&quot;el_id&quot;:&quot;&quot;,&quot;enable_custom_html_atts&quot;:0,&quot;custom_html_atts&quot;:null,&quot;hide_on_states&quot;:&quot;&quot;,&quot;hide_for_sticky&quot;:0,&quot;hide_for_not_sticky&quot;:0,&quot;hide_below&quot;:&quot;0px&quot;,&quot;hide_above&quot;:&quot;0px&quot;,&quot;items_ratio&quot;:&quot;&quot;,&quot;items_ratio_width&quot;:&quot;&quot;,&quot;items_ratio_height&quot;:&quot;&quot;,&quot;classes&quot;:&quot;&quot;},&quot;found_posts&quot;:0,&quot;per_page&quot;:1,&quot;list_filters&quot;:&quot;[]&quot;},&quot;facetedFilter&quot;:{&quot;query_args_unfiltered&quot;:&quot;{\\&quot;ignore_sticky_posts\\&quot;:false,\\&quot;post__not_in\\&quot;:[],\\&quot;tax_query\\&quot;:[],\\&quot;meta_query\\&quot;:[],\\&quot;posts_per_page\\&quot;:1,\\&quot;paged\\&quot;:1,\\&quot;apply_list_url_params\\&quot;:true,\\&quot;post_type\\&quot;:[\\&quot;post\\&quot;],\\&quot;no_found_rows\\&quot;:true,\\&quot;post_status\\&quot;:\\&quot;publish\\&quot;}&quot;}}'><\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-grid us_post_list type_grid layout_4683 cols_3 pagination_load_on_scroll preload_style_spinner overflow_hidden\" id=\"us_post_list_c911\" style=\"--columns:3;--gap:1.5rem;\"><style>@media (max-width:1100px){#us_post_list_c911{--columns:2!important}}@media (max-width:600px){#us_post_list_c911{--columns:1!important}}.layout_4683 .w-grid-item-h{background:var(--color-content-bg);color:var(--color-content-text);border-radius:1rem;box-shadow:0 0.03rem 0.06rem rgba(0,0,0,0.1),0 0.1rem 0.3rem rgba(0,0,0,0.1);transition-duration:0.3s}.no-touch .layout_4683 .w-grid-item-h:hover{box-shadow:0 0.1rem 0.2rem rgba(0,0,0,0.1),0 0.33rem 1rem rgba(0,0,0,0.15);z-index:4}.layout_4683 .usg_post_title_1{color:var(--color-content-primary)!important;font-size:2.2rem!important;font-family:var(--h1-font-family)!important;font-weight:500!important}.layout_4683 .usg_vwrapper_1{padding:9% 11% 11% 11%!important}.layout_4683 .usg_hwrapper_1{color:#999c9e!important}.layout_4683 .usg_post_content_1{color:var(--color-header-middle-bg)!important;font-family:var(--font-family)!important;margin-bottom:2rem!important}.layout_4683 .usg_post_date_2{color:var(--color-header-middle-bg)!important;font-size:0.85rem!important;font-family:var(--font-family)!important}.layout_4683 .usg_btn_1{margin-top:auto!important;margin-bottom:0!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-5576 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\" data-id=\"5576\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/hertz.digital\/fr\/blog-post\/quelles-metriques-utiliser-pour-mesurer-le-roi-en-marketing-de-contenu\/\" aria-label=\"Quelles m\u00e9triques utiliser pour mesurer le ROI en marketing de contenu\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/hertz.digital\/wp-content\/uploads\/2026\/04\/01_Capa-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"01_Capa\" srcset=\"https:\/\/hertz.digital\/wp-content\/uploads\/2026\/04\/01_Capa-300x169.jpg 300w, https:\/\/hertz.digital\/wp-content\/uploads\/2026\/04\/01_Capa-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"01_Capa\" \/><\/a><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top\" style=\"--vwrapper-gap: 0.7rem;\"><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color color_link_inherit\"><a href=\"https:\/\/hertz.digital\/fr\/blog-post\/quelles-metriques-utiliser-pour-mesurer-le-roi-en-marketing-de-contenu\/\">Quelles m\u00e9triques utiliser pour mesurer le ROI en marketing de contenu<\/a><\/h2><div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_left valign_top wrap\" style=\"--hwrapper-gap: 1.2rem;\"><time class=\"w-post-elm post_date usg_post_date_2 has_text_color entry-date published\" datetime=\"2 avril 2026\">2 avril 2026<\/time><\/div><div class=\"w-post-elm post_content usg_post_content_1 has_text_color\">Mesurer le ROI (retour sur investissement) en marketing de contenu est essentiel pour comprendre si votre strat\u00e9gie g\u00e9n\u00e8re r\u00e9ellement de&hellip;<\/div><a class=\"w-btn us-btn-style_4 usg_btn_1\" href=\"https:\/\/hertz.digital\/fr\/blog-post\/quelles-metriques-utiliser-pour-mesurer-le-roi-en-marketing-de-contenu\/\"><span class=\"w-btn-label\">savoir plus<\/span><\/a><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-5735 post type-post status-publish format-standard has-post-thumbnail hentry category-branding\" data-id=\"5735\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/hertz.digital\/fr\/blog-post\/how-to-build-an-authentic-brand-in-2025-beyond-the-logo-a-purpose-that-connects\/\" aria-label=\"Comment Construire une Marque Authentique en 2025 : Au-del\u00e0 du Logo, un Objectif qui Cr\u00e9e du Lien\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/hertz.digital\/wp-content\/uploads\/2025\/12\/Capa_Blog_03-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Capa_Blog_03\" srcset=\"https:\/\/hertz.digital\/wp-content\/uploads\/2025\/12\/Capa_Blog_03-300x169.png 300w, https:\/\/hertz.digital\/wp-content\/uploads\/2025\/12\/Capa_Blog_03-1024x576.png 1024w, https:\/\/hertz.digital\/wp-content\/uploads\/2025\/12\/Capa_Blog_03.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"Capa_Blog_03\" \/><\/a><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top\" style=\"--vwrapper-gap: 0.7rem;\"><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color color_link_inherit\"><a href=\"https:\/\/hertz.digital\/fr\/blog-post\/how-to-build-an-authentic-brand-in-2025-beyond-the-logo-a-purpose-that-connects\/\">Comment Construire une Marque Authentique en 2025 : Au-del\u00e0 du Logo, un Objectif qui Cr\u00e9e du Lien<\/a><\/h2><div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_left valign_top wrap\" style=\"--hwrapper-gap: 1.2rem;\"><time class=\"w-post-elm post_date usg_post_date_2 has_text_color entry-date published\" datetime=\"1 d\u00e9cembre 2025\">1 d\u00e9cembre 2025<\/time><\/div><div class=\"w-post-elm post_content usg_post_content_1 has_text_color\">En 2025, construire une marque authentique n\u2019est plus seulement une expression \u00e0 la mode : c\u2019est devenu une exigence strat\u00e9gique&hellip;<\/div><a class=\"w-btn us-btn-style_4 usg_btn_1\" href=\"https:\/\/hertz.digital\/fr\/blog-post\/how-to-build-an-authentic-brand-in-2025-beyond-the-logo-a-purpose-that-connects\/\"><span class=\"w-btn-label\">savoir plus<\/span><\/a><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 custom-link post-5741 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\" data-id=\"5741\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t\t<a href=\"why-organic-marketing-is-not-enough-2025\" aria-label=\"Th\u00e8me 2 : Le Mythe du Marketing \u00ab Gratuit \u00bb : Pourquoi l\u2019Organique Seul ne Suffit pas en 2025\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/hertz.digital\/fr\/blog-post\/theme-2-le-mythe-du-marketing-gratuit-pourquoi-lorganique-seul-ne-suffit-pas-en-2025\/\" aria-label=\"Th\u00e8me 2 : Le Mythe du Marketing \u00ab Gratuit \u00bb : Pourquoi l\u2019Organique Seul ne Suffit pas en 2025\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/hertz.digital\/wp-content\/uploads\/2025\/11\/Capa_Blog_02-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Capa_Blog_02\" srcset=\"https:\/\/hertz.digital\/wp-content\/uploads\/2025\/11\/Capa_Blog_02-300x169.jpg 300w, https:\/\/hertz.digital\/wp-content\/uploads\/2025\/11\/Capa_Blog_02-1024x576.jpg 1024w, https:\/\/hertz.digital\/wp-content\/uploads\/2025\/11\/Capa_Blog_02.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"Capa_Blog_02\" \/><\/a><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top\" style=\"--vwrapper-gap: 0.7rem;\"><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color color_link_inherit\"><a href=\"https:\/\/hertz.digital\/fr\/blog-post\/theme-2-le-mythe-du-marketing-gratuit-pourquoi-lorganique-seul-ne-suffit-pas-en-2025\/\">Th\u00e8me 2 : Le Mythe du Marketing \u00ab Gratuit \u00bb : Pourquoi l\u2019Organique Seul ne Suffit pas en 2025<\/a><\/h2><div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_left valign_top wrap\" style=\"--hwrapper-gap: 1.2rem;\"><time class=\"w-post-elm post_date usg_post_date_2 has_text_color entry-date published\" datetime=\"5 novembre 2025\">5 novembre 2025<\/time><\/div><div class=\"w-post-elm post_content usg_post_content_1 has_text_color\">Avec l\u2019augmentation de la concurrence digitale et les changements constants des algorithmes, le marketing organique ne suffit pas en 2025&hellip;<\/div><a class=\"w-btn us-btn-style_4 usg_btn_1\" href=\"https:\/\/hertz.digital\/fr\/blog-post\/theme-2-le-mythe-du-marketing-gratuit-pourquoi-lorganique-seul-ne-suffit-pas-en-2025\/\"><span class=\"w-btn-label\">savoir plus<\/span><\/a><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 custom-link post-5745 post type-post status-publish format-standard has-post-thumbnail hentry category-tecnologia category-uncategorized\" data-id=\"5745\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t\t<a href=\"importance-ai-paid-advertising-2025\" aria-label=\"L\u2019Importance de l\u2019IA pour la Publicit\u00e9 Payante en 2025\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/hertz.digital\/fr\/blog-post\/limportance-de-lia-pour-la-publicite-payante-en-2025\/\" aria-label=\"L\u2019Importance de l\u2019IA pour la Publicit\u00e9 Payante en 2025\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/hertz.digital\/wp-content\/uploads\/2025\/10\/Capa_Blog_01-1-1024x576-1-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" 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post_content usg_post_content_1 has_text_color\">En 2025, l\u2019importance de l\u2019IA dans la publicit\u00e9 payante n\u2019est plus seulement une promesse futuriste : elle est devenue essentielle&hellip;<\/div><a class=\"w-btn us-btn-style_4 usg_btn_1\" href=\"https:\/\/hertz.digital\/fr\/blog-post\/limportance-de-lia-pour-la-publicite-payante-en-2025\/\"><span class=\"w-btn-label\">savoir plus<\/span><\/a><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"g-loadmore hidden\"><div class=\"g-preloader type_1\"><div><\/div><\/div><\/div><div class=\"g-preloader type_1\"><div><\/div><\/div><div class=\"w-grid-list-json hidden\" onclick='return 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2025, l\u2019importance de l\u2019IA dans la publicit\u00e9 payante n\u2019est plus seulement une promesse futuriste : elle est devenue essentielle pour les agences et les entreprises qui souhaitent faire \u00e9voluer leurs campagnes efficacement. Le paysage digital exige des d\u00e9cisions rapides et orient\u00e9es par les donn\u00e9es, et seules les outils intelligents peuvent offrir ce niveau de...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4695","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/hertz.digital\/fr\/wp-json\/wp\/v2\/pages\/4695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hertz.digital\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hertz.digital\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hertz.digital\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hertz.digital\/fr\/wp-json\/wp\/v2\/comments?post=4695"}],"version-history":[{"count":4,"href":"https:\/\/hertz.digital\/fr\/wp-json\/wp\/v2\/pages\/4695\/revisions"}],"predecessor-version":[{"id":6406,"href":"https:\/\/hertz.digital\/fr\/wp-json\/wp\/v2\/pages\/4695\/revisions\/6406"}],"wp:attachment":[{"href":"https:\/\/hertz.digital\/fr\/wp-json\/wp\/v2\/media?parent=4695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}